Monday, December 30, 2019

Essay Othello and Iago in William Shakespeares Play

Othello and Iago in William Shakespeares Play Othello, the main character in the play is married to Desdemona. At the start of the play Othello is seen as evil and bad by all the other characters and the audience. Brobantio (Desdemonas father), dislikes Othello very much at the start of the play. This is because Othello married Desdemona without her fathers consent and Brobantio thinks Othello has used black magic to win Desdemonas love. Whereas, this isnt the case, Othello married Desdemona because he loved her and she loved him. Also, in the time period the play is set, women were never seen as very important people in society and they were seen as the property of men. Usually their husband†¦show more content†¦In other words, Desdemona loved Othello for the life threatening things hes done and Othello loved Desdemona for pitying them. This remark clears his name for marrying Desdemona. The Duke and Brobantio become convinced that Othello loves Desdemona enough, to set Othello free, without facing any serious charg es. We also learn, Othello is called on business to Cyprus and he has been most hotly called for, in the court case. In other words, Othello has been called to Cyprus because he is a very important soldier. Othello takes Desdemona to Cyprus with him. This shows Othello is a kind and honest man because he is kind enough to take his wife with him, not to leave her behind like many men would have. On the other hand, however, the audience see that Iago is evil and bad, the first time they meet him, whereas, all the characters see him as honest and good at the start of the play. Roderigo is easily tricked into thinking Iago is going to help get him and Desdemona together, (even though Desdemona is already married), if he keeps paying Iago to help. Iago is just conning Roderigo out of money; the audience can see that Iago is evil and bad here but the character, Roderigo, doesnt. The audience soon finds out that, Iago hates Othello because Othello gave Michael Cassio the job Iago has been wanting for ages, (Othellos second man in command). Iago also tells the audienceShow MoreRelatedBetraying and Lying in Othello by William Shakespeare1726 Words   |  7 Pagesthe root of all evil today. People have made it an everyday thing to lie and betray people just because they like to see people broken in misery. People also lie and betray people because of jealousy they may have towards them. The tragedy of Othello explains why some people are not trustworthy. Just because some people feel like they are miserable, they try everything in their power to make the other individual miserable as well. Enemies come in different colors, shapes, and forms, making itRead More Othello, The Moor of Venice Essay examples1319 Words   |  6 PagesOthello, the Moor of Venice is one of the major tragedies written by William Shakespeare that follows the main character, Ot hello through his trials and tribulations. Othello, the Moor of Venice is similar to William Shakespeare’s other tragedies and follows a set of specific rules of drama. The requirements include, following the definition of a tragedy, definition of tragic hero, containing a reversal of fortune, and a descent from happiness. William Shakespeare fulfills Aristotle’s requirementsRead MoreDramatic Irony Used for Characterization in Othello by Shakespeare713 Words   |  3 Pages[Michael Caine,] Batman; The Dark Knight). William Shakespeare uses a variety of literary devices throughout his works, but his use of dramatic irony specifically puts his readers at the edge of their seats. Being full of jealousy and betrayal, the plot of Othello is guided by this playwright’s usage of dramatic irony. Through the use of dramatic irony and characterization Shakespeare creates Iago, the most sinister character in all of literature. William Shakespeare, being born on April 23Read MoreOthello: Good vs Evil1525 Words   |  7 PagesGood Or Evil: A Critical Analysis of Othello’s Main Characters William Shakespeare’s Othello is a classic depiction of a struggle between good and evil. In the play,, the characters are faced with the choice to either conquer or succumb to the overpowering force of evil. Shakespeare places his characters on a sort of spectrum in which a character’s amount of god or evil can be represented by a shade of color: black representing pure evil, white representing absolute goodness, and a shade of greyRead MoreTheme Of Monstrous Jealousy In William Shakespeares Othello1271 Words   |  6 PagesWilliam Shakespeare’s â€Å"Othello†, illustrates four of themes in the play. One of the themes is extreme jealousy can make a person act like a monster. In the play, Shakespeare uses Othello, Roderigo, and Iago to prove the theme of Monstrous Jealousy by Othello slapping Desdemona in front of the Public of Venusians calling her cruel names and Developing evil schemes to kill Desdemona at night. Iago tells the lie to Othello about C assio and Desdemona to and convincing Othello to believe in it. RoderigoRead MoreSedgwick s Homosocial Continuum Of William Shakespeare s Othello849 Words   |  4 PagesHomosocial Continuum in William Shakespeare’s Othello Where does it end? Where did it begin? On a continuum, it is impossible to distinguish. Eve Sedgwick coined the idea of the â€Å"Homosocial continuum.† Her argument involves gender, class, and hierarchical relationships. In William Shakespeare’s, Othello, many character pairings can be analyzed in relation to Sedgwick’s theories. The relationships that most interestingly relate to the homosocial continuum are Desdemona and Emilia, Iago and Roderigo,Read MoreTragic Hero in Othelo by William Shakespeare996 Words   |  4 PagesConventions of Othello Shakespeare has been a part of the American Society for many years. Compared to other Authors, he has a different style of writing but within his own writings, they are all very much alike. He has written many plays including Othello and Romeo and Juliet. Shakespeare was a man who wrote plays that followed the same literary conventions. These conventions included tragic hero, fallacy, irony, and also suspense. A tragic hero is a male figure who is high in society and one whoRead MoreThe Tragedy of Othello, the Moor of Venice Essay1142 Words   |  5 PagesA talented poet and playwright writer, William Shakespeare came during the golden age of England. His writings are the greatest in the English language. No one really know Shakespeare real birthday. The closet date the scholars can come up is on his baptism on April 24th, 1564. It has been over 400 years since his death; Shakespeare’s writing is not just limited to English scholars, but also appears on modern historical events and newspaper as well. Playwright and poetry are an art that appealsRead More The Use Of Animal Imagery In Othello Essay1040 Words   |  5 Pages In William Shakespeare’s play â€Å"Othello† the use of animal imagery was evident throughout the telling of the story. Shakespeare explained several characters actions by comparing them to similarities in animals. The characters in â€Å"Othello† were often depicted as having animal-like characteristics. Some characters were even compared to animals by other characters in the play. By defining characters in terms of these characteristics one can get a clear description of what the character isRead MoreThe Concept Of Iago By William Shakespeare1163 Words   |  5 Pagesâ€Å"The Concept of Iago† William Shakespeare’s plays all have a common theme: death. There is almost always death, and the play of â€Å"Othello† is no different since it ends in a â€Å"tragedy.† It begins with a man named Iago who speaks to Roderigo of how he should have received the position of lieutenant that was instead given to Cassio, a inexperienced man in his words, by Othello, the General. Iago shows distaste towards Othello, the play then goes through the story of Iago attempting to receive the position

Saturday, December 21, 2019

Essay on What Sets the Human Race Apart from Other Species

What sets the human race apart from other species on Earth? The answer can be summed up in three words; cognition, language, and creativity. We have the ability to think and create. The human race communicates in a unique way. Imagination is a powerful thing. We can form mental images, and through perseverance and combining cognitive forces with others, we can make those images reality. No species can create on the scale that we can. Sure, a beaver can build a dam, and a spider its web; but on a global scale? Imagine what a world like that would be like. Conceptualizing is what we do. We have an understanding of what a spider is, and what a beaver is. We categorize them into groups by creating rules, called conceptual rules. With these†¦show more content†¦While nothing is perfect, some things come close, and yet, sometimes not. What are the odds that your intuition is accurate? Try flipping a coin. We now move onto intelligence, which is the ability to reason, create, and interact with the world around us. Some psychologists theorize that more than one aspect of intelligence exists, though general intelligence is a major contributing factor in the success of individuals in most aspects of life. How do we measure intelligence? The term used to denote measurable intelligence is psychometric intelligence. There are many tests to indicate intelligence; some are special aptitudes tests, and others, general intelligence tests. One test, called the SB5 for short, measures five aspects of intelligence; fluid reasoning, knowledge, quantitative reasoning, visual-spatial processing, and working memory. There are variations in intelligence just as there are variations in nature. For whatever reasons, be it innately or through their environment, some people are very intelligent, while others are not. During childhood, the brain grows, both in size and ability. If there is no proper stimulus during these critical years, then the brain suffers. One of the best ways to strengthen the brain is through bilingualism. Bilingualism strengthens the brain, and deters brain decay in old age. One thing to note is that the mind and body can be disconnected when it comes to intelligence, meaning that physicalShow MoreRelatedI Can t Sleep Anymore1221 Words   |  5 Pages It all began after the Terran race of planet Earth, called humans, appeared on the Galactic stage. I was one of the many individuals who began researching them- some as a job, others out of plain curiosity. While the human species was certainly unique in culture, physiology, and ability, so was every other species. At first glance, there was nothing about them to make them stand out from the universal crowd at all. In fact, in a general sense, every single species in the galaxy was very similarRead MoreThe Sixth Extinction Reflection1065 Words   |  5 Pagesmass extinction. Nowadays, the world’s undergoing a sixth mass extinction period, with humans as the driving factor. In short, industrialization and globalization have ushered in a new epoch in Earth s history. People are significantly altering the Earth’s land, ocean, atmosphere, and life in a way that â€Å"no other creature has ever managed.† A number of recent studies shed light on the devastating effects of human activity and the impacts of climate change on global biodiversity. Kolbert concludedRead MoreScience, Ethics, And History1074 Words   |  5 Pageshas no meaning without the other. We need theory to organize and interpret facts, even to know what we can or might observe. And we need facts to validate theories and give them substance† said famous American paleontologist, biologist, and historian Stephen J. Gould. A theory may be defined as a set of assumptions, propositions or accepted facts of an idea that is suggested or presented as possibly true, but that is not known or proven to be true. A fact on the other hand may be defined as informationRead MoreThe World Of The Planet Essay1648 Words   |  7 Pages Gondarks The Gondark are a cruel and hostile race of insect-like creatures that dedicate most of their time and energy to becoming the greatest of every race in the galaxy. These creatures are extremely intelligent and technologically advanced. The home of the Gondark is a planet by the name of Amerath. It is the only planet in the galaxy with a blood moon rotating around its gravitational fields. The planet is coveredRead MoreThe Ideas Of Mary Shelley s Frankenstein1288 Words   |  6 Pages​The ideas in Mary Shelley’s Frankenstein endorse the concept of man’s place in nature and contradict the ideas found in On the Origin of Species and The Descent of Man by Charles Darwin.   Although Frankenstein was written nearly 40 years before Darwin’s theories, the evidence of Darwinism can be found throughout the works.   In Frankenstein, Victor Frankenstein encompasses a strong desire to be educated in science that he would become fully enthralled in his learning.   Charles Darwin had an equalRead MoreAnimal Extinction And Its Effects On The Human Race Essay1692 Words   |  7 PagesAnimal Extinction and its Effects on the Human Race Animal extinction is a tremendous problem in our society. Every year, more and more animals are going extinct. If we don’t do something to stop it, we could see a massive animal extinction in our lifetime. Many people believe the extinction is irrelevant to human life. They are wrong. Every species in our universe is part of a web. If one specie on the web goes the whole thing slowly starts to fall apart, humans included (Bove). We live in a magnificentRead MoreHuman Enhancement Should Be Discontinued1627 Words   |  7 PagesJose Cruz ESL51 Designer Baby Throughout history science has played an important role in society to help the human species strive and achieve numerous accounts of greatness. However; in today s society science has expanded into new territories trying to achieve human perfection, by using technology to create what they think a perfect baby should be. Genetic Engineering or known to the public as designer babies is a term used to describe the use of technology to modify embryos and choose specificRead More`` Do Androids Dream Of Electric Sheep 1515 Words   |  7 Pagesmuch a wasteland, forcing humans to create a separate colony on Mars. The novel explores the importance of empathy in an increasingly technological world where humans struggle for relevance. In the spirit of Phillip K. Dick’s questioning of reality and identity, it only makes sense to state that the Androids symbolize and mimic human capacity for empathy; therefore, worthy of living. Yet, ironically, this does not hold to be true, or at leas t, not to the fictional human race in this novel. In fact,Read More Mark Twains The Damned Human Race Essay examples699 Words   |  3 PagesMark Twains The Damned Human Race Within his essay of The Damned Human Race, author Mark Twain powerfully declares that the human race is both flawed and corrupt, and that people actually should be classified as lower animals rather than the formerly known higher animals. Twain does not hold claim to a Darwinian or creation standpoint, but rather draws conclusions from his own observations in performed experiments. He states that man is the cruel animal, and that we can attribute thisRead MoreThe Value Of Taking Responsibility Essay1626 Words   |  7 Pagespersisted, the worse the forest fire breakouts became, and the forests continued to degrade. Many animals were also displaced and threatened as a result of these intense fires. Eventually forestry researchers and conservationists started looking at what fires did to the various ecosystems. They found that fires actually promote the growth of healthier, stronger trees by burning the weak trees and providing more nutrients for the soil. By suppressing fires, the f orests experienced large amounts of

Friday, December 13, 2019

Little Prince Free Essays

Matthew Majewski Mrs. Loudis English IV October 29, 2012 Little Prince Essay God’s will, a moral imperative and a fresh outlook, drove Antoine De Saint-Exupery to the stars and back for answers to his own questions. Even though we don’t see much influence in Saint-Exupery’s work what we do see is mostly from the existentialist philosophy. We will write a custom essay sample on Little Prince or any similar topic only for you Order Now Saint-Exupery was always trying to find the meaning of life through the choices that he made throughout his life. These existentialist views are seen all throughout Antoine De Saint-Exupery’s book The Little Prince. Existentialism is the philosophy that would like to find the meaning of life through life choices and personal responsibilities. â€Å"Soren Kierkegaard who, a century earlier, told himself what he most needed was that which would make it clear what he must do, not what he must know; to find a purpose, God’s will; to find a personal truth hat will lead him to meet crucial situations in an honest and responsive matter† (Webster 6). What Kierkegaard said was the basis for Saint-Exupery’s life. While we see similarities in Saint-Exupery’s quest for his moral imperative, research cannot connect any philosophers’ influence to Saint-Exupery’s work directly said by The Life and Death of the Little Prince by Paul Webster. In Saint-Exupery’s existentialist mindset he strongly believed in what Pascal and Nietzsche wrote down saying â€Å"Man should reach beyond himself for, if not greatness, at least goodness. Saint-Exupery believed that man must rise above social, political and even moral conventions even if the decision that was made was wrong or right. Saint-Exupery wanted people to realize that life is a painful journey and that everyone has problems and despair in their life but it is the moral duty of the individual to move past all the problems and positively participate in life. The Little Prince by Antoine De Saint-Exupery has a lot of symbols of the existentialist views that Saint-Exupery believed in throughout he book. While Saint-Exupery wanted people to adapt to their social environment in real life he showed how the pilot in The Little Prince adapted with the little prince the character. All the different inhabitants of the planets all teach us a lesson on how easy it is to g wrong in our life choices said by www. theatlantic. com. For example, the red faced man was to busy being serious to â€Å"stop and smell he roses† and the businessman who counts stars, so he can then own them but is to busy counting stars to enjoy being rich. These examples are exactly the opposite of what Saint-Exupery was trying to emphasize. Saint-Exupery wanted people to reach beyond themselves and what the serious man and businessman did was stay in their bubble and be content with their boring lives. The thought that The Little Prince is a children story is absurd and is worthy of an adult designation more than most other â€Å"adult† books. While most little kids look at the pictures in awe, the fact of the matter is that the issues are serious from when it was written, to today. How to cite Little Prince, Papers

Thursday, December 5, 2019

Strategic Management

Question: 1. Critically evaluate companys approach to business strategy development and implementation. Identify the outcomes of the selected strategy?. 2. Identify and discuss the possible strategic direction that the selected company could follow in the future for sustainable competitive advantage?. 3. Discuss the implementation challenges which may be required in the company and make your recommendations upon how the needed changes could be achieved?. Answer: Introduction: As the ulterior objective of every private organization is profit maximization, it must invest much time as well as money, in chalking out a well organized, strategic plan, which will help the company in achieving its targets within a given time, as well as to improve the performance of its employees. According to Greenly, one of the biggest advantages that strategic management offers to an organization, is that it provides a basic framework to the employees as to which direction they need to work for ensuring maximum possible success to be achieved. Tesco, as one of the biggest international grocery chains, located in UK, has adopted effective business strategy over the years, so that it can anticipate the future problems and opportunities, exploit fully what is available at present and most importantly can help the company in making quick decisions (Verbeke 2013). Discussion: 1. Tesco as a multinational UK organization, is one of the leading retailers in the world, and much of its success is being attributed to the effective business strategy, it has adopted over the years, since 1919. Although initially started in UK, the company has successfully expanded its market in various corners of the world, such as China, Czech Republic, India , Malaysia and many more. The reason behind the wide expansion of its market and smooth operation in the business world, was mainly possible due to its seven part strategy plan, that has set goals, over the year for enjoying maximum possible growth over the years. The Vision of the company over the years has been to offer the customers the most modern, convenient and innovative method of shopping, and keeping in mind the point of customer satisfaction, the organization has recruited more than 20,000 employees, in every two years, and has offered promotion and incentive benefits to each deserving employees. The result was em ployee satisfaction, who did their best, to ensure that the customers feel wanted and they continue to be the consumer of Tesco. The next part of Tescos business strategy has been the policy of global expansion. Tesco has expanded its market over different countries and regions of the world, and the total number of stores Tesco has, at present, sums up to 6,784, which has benefitted the organization in achieving wide recognition globally, as well as earning an enormous sum of revenue (Wood et al. 2016). Tesco has always prioritized the convenience and comfort of its customers, and keeping in consideration, its vision to provide maximum customer satisfaction, Tesco has introduced much innovation in its way of serving the consumers. In fact, one of the biggest disadvantages of todays world is that the people are too busy with their scheduled duty hours, to find out time to visit the grocery shops physically. Tesco has discreetly turned this disadvantage into a benefit, as they have in troduced the idea of virtual shopping, whereby the consumers can order, at their convenience, anything they need and the staffs of Tesco, will be more than happy to serve them. Tesco has however also put much importance to train its employees, in acquiring technical as well as communication and soft skills, to help them adapt to the changing method of shopping. Figure 1: Training Program Introduced for Employees by Tesco (Source: Babajana et al. 20140 Finally, one of the most important part of the business strategy adopted by Tesco, is that although it primarily deals with food and grocery products, it has started diversifying its market, by selling some other products apart from grocery products, such as consumer goods, financial services, etc (Imrie et al. 2014). The implementation of the business strategy has largely benefitted Tesco over the years, since its inception. Tesco has set up its stores, in many countries across the globe, which has helped the company, not only in gaining a huge amount of revenue, but also gaining worldwide recognition, and has created much brand awareness among the companies. Figure 2: Bar Chart Representing the Market Expansion of Tesco ( Wood et al. 2014) Further, it has helped Tesco in getting cheaper workforce, opening up an inclusive workplace, and interchange of new ideas and policies, for planning a better future for the organization. Hence, Tesco, like other major companies, such as Wal-Mart or Metro, is expanding its business in other countries, to compensate the sluggish growth in the local market (Lowe et al. 2012). Mobile payment, virtual shopping, regular consumer-organization interaction through customer programs, has largely benefitted the sale growth rate of Tesco. In fact, Tesco was the first supermarket chain to have introduced digital experience in marketing, long back in the year of 1997, and consequently the sale of the company has doubled to 6.25 Billion. Tesco knew that it is not sufficient to incorporate the concept of innovation and technology in their market, but the employees must be well trained and equipped to operate the new mode of retail marketing. As a result of good training in vocational as well as co mmunication skills, the employees are being praised by the consumers to be very responsive, flexible and productive in their process of serving them. 2. It is an indisputable fact that Tesco has been successful in introducing a very effective business strategy that has benefitted the organization incredibly over the past few years and consequently the organization has succeeded in becoming the third largest retail store in the world. However, further recommendation can be done, in terms of the business strategy of the organization to ensure future success of the organization. In the present world of technological innovation and scientific advancement, any company is largely benefitting from the interaction with consumers through social sites. The sales growth of Tesco is dropping each year by 3.8 % in UK, and on a thorough investigation, it was being discovered that Tesco is the second least engaging organization on social sites. The matter is indeed quite surprising that Tesco has as many as 1.4 million followers on Facebook, and yet the engagement rate of the organization is as low as 0.98 %, which is much lower than the rival o rganizations, such as Aldi (Jones et al 2013). Even a tesco spokesperson has said that the company believes in interacting with the customers, when required, but it does not believe in advertising its products. However, this approach has to be amended as even large and most reputed organizations are also engaging more in the use of social media tools, such as Facebook, Twitter, Instagram, to keep their customers updated about their products and service. Tesco should engage more time in social media, to keep its customers updated about the recent offers and latest products. Although, Tesco is a very reputed organization that may not need much recognition, yet it can benefit largely from social media, as it will help the organization gain a huge number of consumers. They can also interact with the consumers on a daily basis, and answer their complaints, grievances, and other sort of queries related to the organization. Further, it will enable the company to know its target group of au diences, by enabling the targeting option on Facebook and Google+ (Aral et al. 2013). Tesco is not the only retail market in business, and in the presence of Mark and Spencer, Saintsburys and others, the organization is facing real trouble, as the other retail markets, are providing huge discount on shopping, as compared to Tesco. Tesco, if decides to retain in top position, in future, it must prioritize the benefit of the consumers. It should introduce attractive offers, lucrative vouchers and coupons to its customers, as a gesture of rewarding them for their loyalty. Most of the consumers were found to say that they prefer to avail the service of Aldi, because the organization offers them huge discounts. Tesco can also increase its customer retention, by offering Buy One Get One Free offer, or Free Tuesday offers. These offers have largely benefitted retail supermarkets, such as Woolworths. Besides, the organization should also engage itself more in CSR activities. The company sho uld employ energy efficient methods of production, scientific method of disposal of wastes, practice of contributing a share of its revenue for the promotion of some greater social cause, such as bearing educational expense of village children. However, it is not sufficient to employ CSR programs, unless it is publicized among the masses. The wide recognition comes from the publication of stories about these CSR activities, through the official website, as well as the social sites of the organization (Soroka et al. 2014). 3. The formulation of a strategy plan is easier than its implementation, as the proper execution of the business strategy is very resource intensive, and as research suggests 90% of the organizations fail to fully materialize their business plan. Hence, Tesco should also be very mindful of the potential challenges, it can face in the process of implementation of its chalked out, future business strategy. First, Tesco will require to choose the officials of the organization, who are capable of performing the roles of the leader. In most of the cases, it happens, that after the formulation of the strategy, the employees and even the management authority lose interest in the implementation of the plans, and the plans start collecting dust. Hence, the management authority of Tesco should select leaders, who will be chiefly responsible for the implementation of the business strategy plans (Rothaermel 2015). As it has been recommended, that the organization should be more active on the social sites, such as Facebook, Twitter, etc, however, the organization should be well aware of the possible negative consequence of the same, if not managed properly. According to a survey that was conducted by Cisco Systems, most of the organizations using social networking sites, have no formal process of managing the same, and hence 1 out of every 5 organizations are becoming the victim of negative feedback from the consumers (Yu et al. 2013). The consumers can now more openly express their frustrations and disappointment with the particular organization, and as such the negative comments, shared publicly, on these social sites can also go viral, and harm the overall reputation of the organization. Keeping this in mind, the organization, is required to have a well-organized marketing team meant solely for the social site management. This team should be able to keep a track on the consumers, and every t ime they post something negative about their organization, these employees must resolve the dispute at once (Aral et al. 2013). If this team does not reach out to these disappointed customers at once, and seek an apology or explain the situation, it may aggravate the thing, ultimately running the organizations reputation. Tesco will need to have a very organized social marketing team, and this will imply a huge cost for the company. The next thing to be considered, is the question of allowing discounts. Although offering discounts, will attract many consumers, Tesco should remember that allowing too much of the same, may make the consumers devalue the brand value of Tesco, as a whole. As Stephanie Bulls states, that offering discounts can cheapen a brand to the consumers. Further, adding too much discounts, just to be in the competition, can ruin Tesco, by bringing a huge loss for it. CSR will be able to provide competitive advantage to Tesco, yet this whole process is not free from challenges. The installation of pollution free devices, energy effective means of production would require huge amount of investment. Tesco would also need to train its employees, would also need to pay for different environmental products, discontinue the use of polythene packets, and also be more careful about the way it disposes its waste products (Servaes et al. 2013). Recommendation: Tesco is one of the leading organizations in the retail sector, and hence it must adopt proper business strategy to ensure future success as well. However, the foremost point to be remembered, here is a very organized plan, and effective team planning, whereby each employee should be aware of the business strategy, and each should work like a cohesive team towards the achievement of the same. Although, CSR activities and social media marketing would imply a huge investment, if the company can manage to interact with the maximum possible number of consumers, and can publicize about their CSR activities widely through the official website of the company, it will be able to draw a huge number of consumers (Lee et al. 2013). The potential consumers can easily be influenced to use the service of Tesco, through the online presence of the organization, and this can compensate the huge amount of investment. To boost the sales, the company can introduce coupons, discounts, and offers, but it must ensure that it also sets a limit for the same (Akerlof et al. 2014). Reference List: Akerlof, G.A., Blanchard, O.J., Romer, D. and Stiglitz, J.E., 2014.What Have We Learned?: Macroeconomic Policy After the Crisis. MIT Press. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), pp.3-13. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), pp.3-13. Babajana, Z. and Webber, A., 2015. Organisational Behaviour. Imrie, R. and Dolton, M., 2014. From supermarkets to community building: Tesco PLC, sustainable place-making and urban regeneration.Sustainable London?: The future of a global city,173. Jones, P., Clarke-Hill, C., Comfort, D. and Hillier, D., 2013. Sustainability: UK retailers and social media.World Review of Entrepreneurship, Management and Sustainable Development,9(4), pp.460-474. Lee, K., Oh, W.Y. and Kim, N., 2013. Social media for socially responsible firms: Analysis of Fortune 500s Twitter profiles and their CSR/CSIR ratings.Journal of business ethics,118(4), pp.791-806. Lowe, M., George, G. and Alexy, O., 2012. Organizational identity and capability development in internationalization: transference, splicing and enhanced imitation in Tescos US market entry.Journal of Economic Geography, p.lbs016. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill. Servaes, H. and Tamayo, A., 2013. The impact of corporate social responsibility on firm value: The role of customer awareness.Management Science,59(5), pp.1045-1061. Soroka, A. and Mazurek-Kusiak, A., 2014. The importance of corporate social responsibility of enterprises in business.Acta Scientiarum Polonorum. Oeconomia,13(2). Verbeke, A., 2013.International business strategy. Cambridge University Press. Wood, S., Coe, N.M. and Wrigley, N., 2014. Multi-scalar localization and capability transference: exploring embeddedness in the Asian retail expansion of Tesco.Regional Studies, pp.1-21. Wood, S., Wrigley, N. and Coe, N.M., 2016. Capital discipline and financial market relations in retail globalization: insights from the case of Tesco plc.Journal of Economic Geography, p.lbv045. Yu, Y., Duan, W. and Cao, Q., 2013. The impact of social and conventional media on firm equity value: A sentiment analysis approach.Decision Support Systems,55(4), pp.919-926.